Promotional and Social Media Designs for the Jacksonville Sharks
2026 Season
This project focuses on a logo and brand identity redesign for Hunger Fight, a local organization dedicated to supporting children and families by addressing hunger and improving literacy. The redesign is rooted in the organization’s core values of community support, education, and social responsibility—values that resonate strongly with both the families it serves and the donors and corporate sponsors who support its mission.
A key element of the new brand direction is the introduction of a mascot-like character—a vibrant and personable figure that embodies hope, leadership, and action in the fight against hunger and illiteracy. By personifying the cause, the character makes the organization feel more relatable, accessible, and engaging for children and families, while also capturing the attention of supporters and donors. This spirit-driven approach transforms the mission into a more personal and emotionally resonant experience.
The updated visual identity emphasizes a cheerful, welcoming, and approachable aesthetic through friendly imagery, uplifting messaging, and consistent branding elements. To further extend the identity, branded items such as lunch bags, backpacks, and water bottles were designed to align with Hunger Fight’s mission and values, reinforcing visibility, community involvement, and empowerment.
Overall, the goal of this redesign is to create a more engaging, exciting, and meaningful visual identity that strengthens Hunger Fight’s connection with the community it serves and the supporters it inspires.
Illustrative design of a Sea Dragon
Submission for FSCJ's Mascot Search
Illustrative Design imagery for a client
based on Haitian Proverbs
